Creating realistic message screenshots is essential for marketers, content creators, and designers. Whether you're showcasing testimonials, creating tutorials, or building marketing materials, this guide will walk you through everything you need to know.
Why Use Fake Screenshots?
Before diving into the how-to, let's understand the legitimate use cases for mock screenshots:
- Marketing materials: Showcase product reviews or customer testimonials
- Content creation: Create engaging social media content
- Design mockups: Present app concepts or UI designs
- Educational content: Illustrate tutorials or documentation
- Film and video production: Create realistic props for scenes
Ethical Use
Always use mockups responsibly. Never create fake screenshots to deceive, defame, or misrepresent real people or conversations.
Step 1: Choose Your Platform
The first step is selecting which messaging platform you want to replicate. Mockly supports 17+ platforms including WhatsApp, iMessage, Slack, Discord, Instagram, and more.
Here's a WhatsApp mockup example:
WhatsApp Direct Message
A realistic WhatsApp conversation mockup
Step 2: Set Up Your Conversation
Once you've chosen your platform, you'll need to define the participants. Every conversation needs:
- Sender: The person sending messages (typically "you")
- Receiver(s): The other participant(s) in the conversation
For professional contexts, platforms like Slack work great:
Slack Conversation
Perfect for B2B marketing materials
Step 3: Craft Your Messages
The key to realistic mockups is natural-sounding dialogue. Here are some tips:
- Keep it conversational: Use contractions and casual language
- Add realistic timing: Space out timestamps naturally
- Include reactions: Add emoji reactions where appropriate
- Match the platform's style: Each platform has its own communication norms
Step 4: Customize the Appearance
Mockly lets you customize several visual elements:
- Dark/Light mode: Toggle between appearance modes
- Device status: Show battery level, time, and signal
- Device frame: Add or remove the phone frame
- Background: Use transparent backgrounds for flexible placement
Pro Tip
Use dark mode mockups for social media posts—they tend to get higher engagement and are easier on the eyes.
Step 5: Export Your Screenshot
Once you're happy with your mockup, you can export it as:
- PNG: Best for most use cases with transparent background support
- JPEG: Smaller file size for web use
- SVG: Scalable for print materials
Social Media Mockups
Beyond chat screenshots, you can also create social media post mockups. Here's an Instagram example:
Instagram Post
Create engaging social proof
AI Chat Mockups
Need to showcase AI conversations? Mockly supports ChatGPT, Claude, Gemini, and Grok:
ChatGPT Conversation
Perfect for AI tool tutorials
Best Practices
To create the most effective mock screenshots:
- Stay authentic: Base mockups on real scenarios
- Maintain consistency: Use the same style across a campaign
- Consider your audience: Choose platforms your audience uses
- Test different formats: A/B test light vs dark mode
Legal Considerations
While mockups are a legitimate marketing tool, ensure you're not infringing on platform trademarks or misrepresenting user endorsements. When in doubt, add a "simulated conversation" disclaimer.
Start Creating
Ready to create your own mock screenshots? Get started with Mockly and bring your marketing materials to life.